Whether in your old school or at the cutting edge of technology in your dynamic real estate sector, everyone needs a website nowadays. The benefits of a real estate website are many and the risks of being left out without one are very real. So what exactly are these benefits? Read on for a brief sample.
1- Build a strong Web presence
Be found more easily and instantly, via Google searches or links to other sites. Display with one click the address, phone numbers, e-mail address, logo, current listings and specialization of your company. Introduce yourself in more places, in more categories and associated with specific strategic keywords. If you combine your real estate website with the rest of a complete marketing campaign, people can find you in different ways, your business will be hard to miss!
Make sure to create a listing on Google My Business for local listings, which are zone specific. Yes, you can choose who sees you first, depending on where they live.
2- Generate more leads
This is obvious. Gone are the days of paying thousands of dollars for Yellow Pages ads and road billboards, hoping that enough people will see it and perhaps call your office. Do you also want to pay someone just to answer the phone for you full time and trust methods that the average customer no longer uses? Your real estate website is like your modern "home office". This should be the first and most important place your potential customers find you, and if you use an online form to collect information about your customers, the real estate listings are immediate, free and warm. A website can also serve as a place to refer customers to your social media, or vice versa, and to allow the public to sign up for your impact newsletter for regular announcements.
You will also now have a comprehensive database of information about potential customers for streaming ads or announcements.
3- Give more exposure to your properties
The bulk of a real estate website should be devoted to the description of properties. It&39;s an opportunity to view detailed descriptions, a brilliant digital photograph and 360-degree virtual tours. You can use as much or as little space as you want, create clickable links and make it a more interactive experience for the visitor. The list created on your real estate website can also be shared (for free) via external links to your own social media pages, other real estate websites, community websites or elsewhere, where your marketing efforts will lead you .
Again, it&39;s time to pay for paper advertising in a weekly or monthly magazine with black and white photos, lost among thousands of other listings from the same book. This is simply more efficient, and can even be a waste of money.
4- Tell them more about you
A real estate website is the ideal place for potential customers who can learn more about you as a professional. This is more important in real estate than almost any other service business. Speak and splash photos of the awards you&39;ve won, the events you&39;re attending, community participation, and your personal background and qualifications. When people know you this way (individually), they appreciate you and trust you. This complements your social and other media real estate marketing strategies Perfectly.
5- Tell them about your business
Why wait until a local journalist writes an article about you in the local newspaper or magazine? Do you want to be known and respected in the local community? Modern technology gives you power again. Spread the information yourself and invite readers to discover it with the help of strategic web techniques.
At no additional cost, you can regularly publish and update information such as the regions in which you work, your years of experience and areas of real estate expertise. Do you have a competent team? Are you influential in a hot part of the city? Do you specialize in condos, income properties or commercial buildings? Post it forever and visible to the world. Include high-definition photos and videos to reinforce the message and make a strong first impression that they will not forget.
6- Create a brand for your practice
If you have never managed to transform yourself (and your practice) into a brand, or perhaps have never thought of it, that&39;s the way. Think about the most famous and successful real estate brokers in your area. These are familiar names, is not it? The public knows their names and faces, in the same way that they know the name of the grocery store, the florist or the local school. Mindfulness is extremely important in any business.
Think about it. Your image everywhere, a logo that people will remember, a slogan that pulls the tongue. A properly executed real estate website can begin this process for you and position you, and your agency, as the brand of choice in your local market.
7- Use it as part of your registration Presentation
A listing presentation is what an agent shows the home seller to convince him that he is qualified to sell his home. It usually includes statistics, marketing strategy, pricing, relevant experience and Added value brought by the agent to do work. If much of this information is already on your website, you save time and effort. Perhaps your potential salesperson has already seen many of these details and is already impressed by you before even making the first call.
8- Easier exchange information
No need for new potential customers to call and wait to talk to your receptionist. This small gesture alone can switch off the ultra-rushed and eager 25 to 50-year-old customer who is used to receiving instant answers to questions these days. No need to set up an appointment, meet people, and invest time just for initial information "Here&39;s how we work". All of this can be accomplished in a few lines on your real estate website, which people can read in seconds and move on to the next step.
Customers do not need to wait for a form to be faxed to them or to stay on the phone during office hours to enter their personal information.
This also allows existing and potential customers to provide feedback on an open forum, so you know what they&39;re looking for. All of this can be done 7 days a week, 24 hours a day, and not just during your office hours (when potential customers are themselves the busiest).