Most real estate professionals will collapse in the first few months after trying to start a business from real estate investments. The trick begins with a beneficial marketing plan, then by implementing a disciplined effort of the marketing plan on an equal basis. You will need a lot more to succeed and you will come across more tips, tricks and unique real estate marketing techniques in this article.
Is there anyone in your city who does not recognize that you are buying a house or that you are a real estate professional? If that&39;s the case, your marketing or real estate investment results are not as good as you could be. I discover that real estate investors are saying all the time that they are not getting phone calls from sellers and are not subsequently getting the information they need to find the real estate deals they need to make a living. I say increase marketing and sellers will call. Not only that, but if you explore the world (or at least your area) of buying problematic real estate, you will finally be recognized for what you are doing and vendors will phone you strictly about your reputation. it&39;s what&39;s called a profitable marketing.
A real estate professional was in a house, a garden and a hardware store a few weeks ago and met a couple of guys in an alley. A conversation was heard as he passed in front of me. I heard a state: "It&39;s the real estate man". Now, I had never known either of these men and I did not know who they were, but this experience allows me to recognize that I have to do my job by letting the world recognize that my company buys real estate in this region. There are many ways to let the region know that you are in the real estate investor profession and to get information that helps people realize that you are buying foreclosures, distressed real estate, short sales of real estate and have a lot of real estate information and experience to return properties. Some methods are cheap and others more expensive. You will have to try a lot of things and gain an idea of what allows you to get the best results in your area to get the calls you need to make real estate transactions. I have tried many marketing methods for commercial real estate companies of all varieties and I have come back to a few that consistently create enough leads so that I can buy the 2 or 3 real estate and homes that I wants to buy every calendar month. They are as follows:
The top ranked newspaper listing in the region is by far the largest producer of local real estate investor prospects I&39;ve determined. I understand that it is expensive and that in some cases this does not generate phone calls, but if you want to persist in the real estate investing industry, put it in and leave it. Get used to being an integral part of real estate work. You can spend around $ 350.00 per calendar month for my 4 line listing and that&39;s the commercial range. I would consider running it 365 days a year to let everyone know that you are a real estate professional and that you are buying real estate in their area.
In recent years, I have seen many ads from "real estate investors". Most people put them for weeks or even weeks, then remove them or simply try to put them on weekends. Real estate marketing just does not work that way. Put your real estate ad in the newspaper and leave it there. Make me more than compensate for the price, trust me, and you will see once you have completed your first transaction. If you are upset by the real estate advertisements of many other investors, do not be. They are there because they get answers. Just be sure to answer your cell phone and keep it on all the time, otherwise you will lose money.
When a new announcement for real estate investor information appears in my journal, I will always call it back. 9 times out of 10, I get a courier or answering machine. This is a major drawback for those who need to find a solution to their real estate problems now. They want to talk to someone who can quell their anxiety about their current problems with their home and tell them that everything is going to be fine. Your autoresponder will not do that, they need a human being. When it comes to advertising, you will have to work on it. I have tried various ideas and one that I have not changed for over 4 years. I did not change it because I receive answers. My ad is:
We pay cash for the houses in 24 hours! Any region, price, or condition Call xxx-xxx-xxxx
Now, other real estate professionals are competing for their place and exchanging their advertising copy to be at the top of the column, but that made no difference, at least as far as I can tell. Do not worry about these things, just take out the advertisement and leave it. It might take a little while, maybe several weeks, but the sellers will call. As soon as your classified ads are running, you should immediately start working on your other marketing techniques. If you only discuss one idea a week, in a few weeks or months, you will have a very powerful real estate buying process.
Ads in the "Freebie" Papers
You can also run ads in advertising newspapers in your area or region where you want to make real estate investment transactions. These are the "Thrifty Nickel", or whatever their name in your area. We post an ad in the column and a display in this newspaper and spend about $ 175.00 a month for these ads. They attract potential customers quite well and have always rationalized costs. Do not forget that these people are usually willing to discuss your rates and you will probably get a better rate if you commit to a longer advertising contract.
Bandit Signs or signs.
The bandit signs are great. They are among the best tools for producing lead. I have not yet packaged and not be bombarded with calls just after organizing my marketing. I do not position them as often. I may spend about half a dozen people a month and those who continue and do not continue to continue to receive phone calls. At an average price of less than $ 4.00 per brand, they represent one of the largest values available in real estate marketing and advertising. Check the network for sign makers for display costs. I use 18 x 24 panels and I place them at the crossings of the city where I want to buy houses.
I also place a sign in the front yard immediately after buying a house. I have bought several houses in the same areas as a result of this marketing.
You can use wooden stakes or stakes with your signs. I like wooden pickets because they do not bend like wire ones. In addition, they are more affordable and you can find any piece of wood of reasonable size or pile at your hardware store for a great value. Just get great lengths and adjust it. Then simply nail the sign with the roofing nails with the orange or green plastic tops or you can use screws. There are many variations on what the panel label can say. Keep in mind that the traffic will move, so you want your message to be short and simple so that it can be read. Plus, your phone number must be big, big and easy to read.
If you are looking for the content of an advertisement, you will discover that it looks great on my paper ad. I like to mark my advertisement because I think it helps with identification. That&39;s probably the reason why both guys have noticed me as a real estate professional. You want to have a contrast. A white sign with dark blue letters is usually the best draw. Some people swear by black on yellow or black on orange. Again, I&39;m saying that&39;s not what you say or how you say it, just that you sell and display signs that matter. You will build a brand over time if you stay consistent in your real estate marketing efforts. When dealing with bandit signs, make sure that local code enforcement laws know them. In some areas or in some counties, they can do it, but a few miles away, in another county or city, they can be extremely strict and warn you in an instant, remove the signs and lead to looking for your next posters. after you again. Some retailers located in areas where taxes are high may not install Billboard A without having sized them up and then fined.
Flyers and message boards
Pamphlets and related warranties are another cost-effective way to let people know that you are a real estate investor, whether you are buying a property, foreclosure or property in distress. Simply create a flyer with one of the free online flyer software websites telling people that you are a real estate investor and how to get in touch with you. Make copies for pennies each and you get very cheap marketing and advertising in real estate. It&39;s as simple as that. Then place these flyers on each display board of your city or area where you want to buy your property, foreclosure or distressed home. I also recommend placing some of them in these plastic protectors so that the rain does not spoil them and place them on telephone poles around neighborhoods in which I like to buy a property. Although they are not as visible as the bandit signs, they still attract phone calls to neighborhood poles. I carry a file with me in my car and I tidy it every time I stop at a grocery store or in a big discount store or really, anywhere. Some of the other areas to put them are:
· Automatic laundries
· Registered inside phone booths.
· On the counter of any company that will allow you to place them at.
· Display Boards in any local or major discount store (lots of traffic)
· Grocery display boards
· Fax to mortgage agents, call first
· Fax real estate agents, call first and they could get a lot.
· Take them door to door in target areas
· Job center display board
· Courthouse or public office display board
These are just a few illustrations. Any place that will allow you to set one is a good place. You can never let too many people know that you are a real estate investor and that you are in the foreclosure market.
Printed and / or promotional articles
Optimal Marketing Ideas for Real Estate Investors – These flawless ideas will certainly give you the greatest success in terms of prospects and calls for tenders for your real estate investor business.
These are some of my favorites and the most fun. If they are not the main producers of leads or the least expensive, they will position you apart from the average investor.
Pens – These tiny Swiss knives are the best. These are actually keychains engraved with your content, mine being: WE BUY HOMES – All cash payments or take care of payments within 24 hours! Call xxx-xxx-xxx I assure you that if you give one to someone, she will keep it and if she designs the sale, she will think of you. They are about $ 1.75 each.
Keychains – I give them to all my buyers with the keys of their new home and leave them everywhere. They come in the form of a house or 1 or whatever style you like and have your message on them. You can guess what mine says. Cost – about $. 25 cents each.
Pens – I use them all the time. Whenever I sign a receipt or anything, I leave my pen. I can not tell you the number of reviews I&39;ve had of these things and as I often need them, I always have one to give. My lawyer even has a reservation on his closing table. I have two types printed. One for sellers says "We buy houses!" and one for buyers says "Everyone is qualified". Cost – about $ 0.26 the unit.
Coinholders – You hardly find them anymore, so everyone is surprised to receive them. I leave these things everywhere. Mine are bright yellow with blue letters and my message. Cost – about $ 0.30 each.
I leave all these promotional items everywhere, at the top of the gas pumps, on the displays in grocery stores and department stores. If I give 100 pens, 50 knives and 50 pieces of metal per month, that&39;s just over $ 100 a month. It&39;s always cheap advertising. And with the money you can earn with a real estate transaction, it is a "no cost" marketing strategy. You can get any of these promotional advertising products from many leading promotional marketing manufacturers, and you can also search for businesses online.
I order business cards by the thousands and you should also, there are many places online where you can print beautiful (and cheap) cards for you that also specialize in real estate. As for business cards, they are cheap, mine cost about $ 50.00 for 2000, and I distribute them and leave them wherever I can. I leave my cards everywhere, on the public telephones, on the restaurant tables, my children even have their own reserve to distribute. Try to get a box a week. The map does not have to be sophisticated, in fact, the more simple it is, the better it is. My card is bright yellow with blue letters and says:
WE BUY HOUSES? Need repairs? Bad tenants? Divorced? CASH IN 48 HOURS! OFFERS ON ALL CALLS! XXX-XXX-XXXX
Magnets are one of those things you go through once and use for a long time. Mine costs about $ 75 and is yellow with blue letters. They say:
WE BUY HOUSES! FA $ T CA $ H XXX-XXX-XXXX
SELL YOUR HOME QUICKLY WE PAY CA $ H XXX-XXX-XXXX
I&39;ve had several offers of these signs. Do not forget to order a smaller set in the back of your car / truck. People are more likely to read the message when they are behind you.
I like golf shirts and oxford shirts with my logo on them. There are many advertising houses that will help you design a logo if you do not have one or use the one you already have. The set-up is free and all items ordered include your embroidered logo for free.
I give personalized hats to everyone I know who wears one and who has also given a lot of shirts. They really look nice and have a nice image for your business.
Other advertising tools
There are many other forms of advertising, some of which I&39;ve tried in the past, such as billboards, door signs, yellow pages, TV and radio ads. I even have a traveling billboard, an old SUV painted in bright yellow with blue WE BUY HOMES! and my phone number that I drive and park at night in different places. He brings the calls! Start marketing and let the world know who to call when they have a house for sale, a pre-foreclosure, a property in distress or someone who just wants to get out of their house. If this phone does not ring, you do not earn money, so you need a good marketing strategy and stick to it!
I sincerely hope that these tips will help you in your next real estate marketing efforts and will allow you to get the real estate investment deals that you are looking for.