One of the main advantages of the technology is that it can dramatically increase your productivity … if you know how to use it well. It sometimes seems that the new products on offer are nothing less than gadgets or are so hard to understand that only an engineer can find out how to use them effectively. An example: Although the majority of agents now use the Internet to communicate with their customers, surveys have revealed that many realtors do not fully use the Internet to capture and retain potential customers. An article in Realty Times reports that the main complaint of home buyers regarding real estate agents online is that they do not respond quickly enough to inquiries by e-mail.
Real estate agents can use technology tools to help them manage their schedules, advertise, stay in touch with their customers and perform many other tasks. And many actually use technological devices. A survey conducted in 2002 by the National Association of Realtor, "Technology and Real Estate Agent," shows that 80% of Realtors use between 4 and 6 devices for their work. In addition, another NAR survey conducted in 2000 found that 77% of respondents used e-mail for business purposes. However, many do not use these devices to their full potential.
Some people are naturally good at understanding quickly how the technology works and how to use it to their advantage. For all others, there is help.
For example, ePro, a comprehensive Internet certification program for real estate professionals, teaches the basics of real estate management online. Course participants learn more about websites, online tools and the Internet to reach consumers today. ePro has been proposed by NAR since 2000.
For agents seeking training for more specific devices, the Internet is also the first place to go. Indeed, many companies offer courses on the best use of PDAs, Blackberries, etc.
New technologies can help professionals be more productive with their time. However, these professionals will need adequate training to be able to control these technologies instead of wasting time trying to make them work.