The American dream is to own a business of your own. Real estate agents or those who are planning to open their own residential real estate brokerage should read Dan Hamilton&39;s new book on creating a successful brokerage.
Real Estate Brokerage: A Success Guide by Dan Hamilton, Thomson / South-Western, 2006, ISBN 0324379463, paperback, 380 pages, $ 46.95 is written by an experienced real estate broker and an instructor. Hamilton readily admits that the brokerage industry is undergoing a dramatic change in how it will continue to be financially successful and will remain the first point of contact for residential property consumers. Admission is one thing, but the author provides clear and profound ways to reorient your broker from agent compensation, agent recruitment and retention, business planning and development to marketing innovative brokerage. All ideas are explained in great detail, with the added benefit of bold headings and points for those who want an easy-to-use desktop reference.
The chapter titles include: real estate, real estate broker and owner, real estate brokerage, real estate brokerage, real estate marketing, additional marketing ideas in real estate, real estate brokerage compensation structures, Real Estate Brokerage Staff Relationships, Real Estate Salespeople Recruitment, Recruitment Interview, Retention of Real Estate Salespeople, Business Development in Real Estate, Real Estate Business Planning, Financing a Real Estate Business and Real Estate starting a real estate business.
In addition to the chapters, there is an appendix and an introduction. The chapters are presented in an easy-to-understand format with revision questions to help the reader assimilate chapter information and relevance. The boxes highlight definitions or important statements. One benefit that I particularly liked is the use of relevant definitions contiguous to the text in place of the usual glossary at the end of the book.
This book is recommended for current dealer managers, real estate franchise executives, broker educators and trainers, and those considering creating their own brokerage.