Real Estate Lead Generation Services – A breakdown of those available

Online and automated lead generation services for real estate are provided by companies that perform the bulk of your lead production for you. In exchange for a payment, they provide you with targeted contacts with potential customers who are investigating the sale of their home, considering buying a house or are actively looking for a real estate agent.

But who are these companies, how do they work, what information can you expect from their services and what do they charge? Keep reading to get a detailed analysis of some of the most popular real estate lead generation companies in the industry.

Real Estate Generator

Realty Generator syncs your local MLS listings with your website, manages search engine ad spend, offers mobile phone alerts, and includes Customer Relationship Management (CRM) software.

Values ​​of the house

Values ​​of the Home is a website that allows homeowners to type their zip code and their real estate property information in exchange for an assessment of the home provided by you. In turn, they collect the visitor&39;s contact information and give it to you for a nominal fee.

House by mouse

Through a variety of websites and MLS listings, House by Mouse collects visitor information and sends it to you. You receive e-mail updates, including contact information for these local prospects and, in turn, a generated lead payment. They charge about $ 12.95 in advance.

Real Estate Agent Exhibition

Realtor Exposure works by providing you with a personal website designed to capture the potential customers of buyers and sellers who are looking for home information in your area. These leads are sent to your mobile phone or via email. They also guarantee that your site will appear on the first page of the search engine results, but this is not confirmed.


1to1Red allows you to set your monthly budget and then create a custom lead generation program based on that budget. They can manage advertising and online campaigns and forward potential prospects directly to your inbox. Their goal is to search for quality prospects and provide you with all the tracking information you need to stay on top of your marketing.

For an average of 5-15 quality leads per month with, you can expect to pay around $ 500.


The main selling feature of HomeGain is that you only pay a referral fee if you enter into a transaction. They offer custom coverage areas for a low monthly subscription rate and, in turn, provide you with the contact information of web searchers looking for an appraisal of the home or a real estate agent.