Real estate in India is today in everyone&39;s minds. There are changes in consumer behavior, the development of many tier II cities, a growing network of home loan providers, and new and innovative ways to get information and to advertise.
Whether it is selling, buying or renting, most of us are affected by any of these aspects and all of these decisions are difficult decisions. We usually depend on the network of brokers operating in this region and rely heavily on word of mouth to view the announcements made by builders and developers as sources of information. But with the growth of Internet penetration and the user base of 40 million Internet users in the country, the portal has just established itself with real estate portals, opening up a whole new source information and means of transaction.
Although developed markets are well aware of real estate portals, the concept is relatively new in India and their popularity is growing incredibly. The lists of residential and commercial housing are growing day by day, as are conversions. The reactions, both on the supply side and on the demand side, are positive and very positive.
The portals are a place of exchange of information where, according to the sites, it is more and more possible to consult lists of residential and / or commercial buildings for purchase, sale or rental purposes. other useful information relating to loans, laws, registrations, news, etc. the sites too. . We used online as an effective way for real estate transactions. We are seeing a new trend of popularity: the acceptance of the Internet as a support for real estate transactions.
On the supply side, the Internet is an effective way, because unlike print ads, the space on the web is not restricted and can therefore give a more descriptive ad. The support is definitely profitable with additional features such as virtual tours, downloading video clips, chat messengers, interactive online databases, list archives and information … An advertisement would give exposure to more focused eyeballs measured too.
On the demand side, most of us are busy and time is running out. Thus, with portals, search and comparison of properties in various localities, geographical areas, etc. has become easier. At the click of a mouse, we can search for houses, offices, etc. Although we are still doing the actual offline transaction, a filtered list is obtained, which makes it more consistent with the requirements. In the future, we will see featured galleries, guided tours, online transactions, etc., giving way to greater acceptance and use of portals. This gives the user easier access to information at their fingertips.
I can clearly say that the portals aim to create a higher level of interaction and a better user experience for buyers and sellers.
Online advertising is becoming more and more popular. We can see a change in the spending of traditional media to the net. Not only is it cost-effective, but it&39;s an effective way to reach the NRI market, so we see all major manufacturers having a website. E auctions are catching up.
The real estate market uses the Internet to change the way it deals with customers and to increase efficiency. In fact, all real estate companies should try to integrate bricks and clicks.
In the future, the real estate sector is also starting to join the high-tech group, affecting not only how building owners manage their properties, but also how tenants are managing their properties. interact with the owners. The two major technological trends in the sector are the concepts of automated transactions and "smart" buildings. Automated rent payments have been most used in the apartment sector, and some homeowners are experimenting with a technology that allows an apartment hunter to find housing and sign an online lease. Commercial builders are also exploring automated payments and leasing. Smart buildings are connected to the Internet so that all aspects of facility management are online. Some property owners have web portals that allow tenants to place work order requests.
The Indian real estate sector is evolving and new models are emerging to meet growing demand. Real; The real estate portals belong to it and, with the increasing growth of Internet penetration and connectivity, their usefulness and acceptance will only grow.