What's a permanent link on a real estate blog?

In settings, permalinks is one of the most overlooked settings by users. It is essential that permanent links are properly defined before creating pages, publications, or connecting to your social media channels.

What&39;s a permanent link

A permanent link is a visual means of identifying your pages and messages as presented in the Uniform Resource Locator (URL) address bar. By default, permalinks are defined with an "ugly" web address that looks like example.com/?p=N. N is replaced by an identification number (ID) (i.e., 123).

What should a custom permalink structure look like?

Instead, you want a custom permalink structure to read your site with the help of a search engine optimization (SEO) approach. When it comes to real estate blogs, you want to optimize your search engine results by using what buyers, sellers, and investors are looking for, such as specific details about properties such as street addresses, street places, schools, postal codes, etc. is true because many people type in specific search engines such as addresses, street names, surrounding schools and zip codes where they want to buy their next home. Having this information in the structure of the URL will give you the extra boost that search engines need to find your site, in an organic way (without paying advertising dollars).

We recommend that you change the permanent link settings to /% postname% /. This will change the visual address of the title URL of your page or message. For example, if you have a house listed at 123 Elm Street, San Diego, CA 92103, the URL will show: votredomaine.com/123-elm-street-san-diego-ca-92103

Do you know how important it is? Think about it: street number and name, city, state and postal code are displayed. You can even add other details, such as the name of the agent, the county and the features of the house. It&39;s unlimited! That&39;s what we mean by optimizing your pages for search engines.

At the very least, you need to create custom permanent links, otherwise you will lose a lot of momentum on the search engines and your work will be a waste of time and money.

The process of configuring the Permalink structure

  1. Go to "http://yourdomain.com/wp-login.php" (yes, add /wp-login.php)
  2. Go to the dashboard
  3. Hover over the settings and click on the permalink option.
  4. Select the radial button "custom structure".
  5. Type in the box /%after the name%/.
  6. Click save changes.
  7. Preview the site to make sure it&39;s working properly.

That&39;s it! From now on, the URL will read the title of your real estate article or blog as the name of the article. When creating titles for pages and publications, be sure to use the keywords in your keyword analysis as part of your title. This will fill this part of the SEO. In addition, most of the titles on the WordPress realty blog are surrounded by an H1 tag, which is favored by search engines. One last note, 9 times out of 10, when the URL does not display correctly is usually because of a missing slash (ie, /). Check this before doing anything, otherwise everything should work fine.


Permanent links are important for promoting your real estate blog online. The permalink custom structure provides search engines with the tools to efficiently search your real estate blog and improve the display of your site&39;s web address. Now, when you publish houses for sale, it will read something like "http://www.yourdomain.com/1234-elm-st-san-diego-ca-92103-mls-900000". Allowing this type of structure to be visible on your real estate blog is good for SEO and good for internet marketing.